Change the design of the world.

A unified communications philosophy —
people, planet, profit.

We believe it's not only possible, but essential to seek a balanced approach to commerce, our communities and the environment we live in.

In 2002, William McDonough and Michael Braungart outlined the development of Cradle to Cradle principles that are supportive of a new system of eco-effective design and manufacture. They also proposed a visualisation tool (right) to assist in project
goal mapping.

At ing group, we're employing this and other tools to set philosophical approaches as well as practical, achievable goals and results for our communications projects — part of our efforts to design a better future.
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cradle to cradle triangle