Designing our world.

A unified communications philosophy —
people, planet, profit.

We believe it's not only possible, but essential to seek a balanced approach to commerce, our communities and the environments we live in.

In 2002, William McDonough and Michael Braungart outlined the development of Cradle to Cradle principles supportive of a new system of eco-effective design and manufacture. They also proposed a visualisation tool (right) to assist in project
goal mapping.

At ing group, we're employing this and other tools to set philosophical standards as well as practical, achievable goals and results for our projects — part of our efforts to design a better future.
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cradle to cradle triangle