Balancing equity, ecology and economy — the 3 Es

Equity — Fair outcomes for all

The human impact of our business activities should be considered in relation to our staff, customers and greater communities. Are we making efforts to connect with real needs? 
Are we reinforcing positive cultural outcomes? Are we dumbing down or educating? Are we sharing rewards? 

Ecology — More than reduce, re-use, recycle

Yes, let's practice all of these – especially using less stuff in the first place. In our communications practices, let's consider
how they impact our natural world (including the built environment).

For example, practicing a better use of resources through understanding our consumption of materials, venues, transport, energy, etc; printing less and more targeted collateral; right-sizing online presence; and increasing communications relevancy, using both people- and tech-based approaches.

Economy — Business should be profitable

Business that is destructive and unsustainable of human and environmental resources can't be profitable in the long term.

At the same time, a lot of great ideas, products and services are needed to ensure a sustainable future — we believe that business AND enterprise (pun intended) AND people are needed to make this happen.

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Resources

Cradle to Cradle Design (C2C)

An approach to design and manufacture that seeks to create systems that are waste free

en.wikipedia.org/wiki/Cradle_to_Cradle

C2C Certified

Product and process design firm MDBC provides benchmarking, processes, knowledge databases and 'certifications' for creating 'ecologically intelligent' products and services

www.mbdc.com  

GRI (Global Reporting Initiative)

Most used and trusted framework for sustainability reporting guidelines for government and industry

globalreporting.org

ICLEI - Local Governments for Sustainability 

Sustainability and reporting guidelines for urban and community accounting

iclei.org 

Australian Government Department
of the Environment, Water,
Heritage and the Arts

Australian regulatory sustainability guidelines (EPBC Act 1999) and voluntary reporting guidelines.

environment.gov.au

ACCC (Australian Competition &
Consumer Commission)
Green marketing and the
Trade Practices Act

accc.gov.au/content/index.phtml/itemId/815763